24.05.2015

The World Trade Organization has rejected a U.S. appeal of its decision that country-of-origin labeling (COOL) on meat unfairly discriminates against meat imports and give the advantage to domestic meat products.
Country of Origin Labeling (COOL) was considered discriminatory by Canada and Mexico.
After passing mandatory COOL rules in 2008, the U.S. amended COOL in 2012 following an earlier WTO ruling against it.
Based on the most recent WTO decision it is apparent that Congress will have to amend COOL legislation or force the meat industry to compensate aggrieved nations for losses sustained. Canada claims that farmers and processors have lost $1 billion annually as a result of COOL labeling in the U.S.