13.05.2015

Campylobacter is the most common cause of food poisoning in the UK. An estimated 280,000 United Kingdom citizens fell ill with Campylobacter in 2014, according to the country’s Food Standards Agency (FSA). The estimation comes atop growing concerns over the rates of Campylobacter contamination on chicken in the U.K.
The FSA is dedicating its annual Food Safety Week (May 18-24) to launching its Chicken Challenge 2015, a social media campaign to raise awareness about the risk of foodborne illness from chicken. According to the agency, 58 percent of confirmed Campylobacter illnesses in the U.K. come from poultry.
The agency said it hopes to cut Campylobacter illness incidence in half in 2015 by educating consumers. Sales of chicken in the U.K. fell 7 percent by volume in 2014, causing some analysts to correlate the trend with a growing number of Campylobacter illness reports.